Five years ago, MobiKwik was started by a group of passionate individuals who wanted to change the way payments were made in India. The main objective was to ease the payment woes faced by a user while making online transactions.
Over the period of time, we have grown deeper in the payment industry and expanded our horizons from mobile recharges, bill payments to online shopping and micro payments. Currently, digital payments in India is difficult to do on desktop and harder on mobile. Our promise to MobiKwik users is to make MobiKwik Wallet the easiest way to pay in India on mobile.
A need arose for us to communicate our values and fortes to our (near to) 10 million users and hence we came up with our new logo: 
The new logo is an active part of our rebranding exercise that also includes new look of the website that strongly positions MobiKwik as a trusted digital wallet. The colour used, belongs to the family of Cyan which is well recognised as trustworthy, reliable, firm, determined, and technical by nature that fairly defines our business objectives and nature.
This marks a new beginning for us to serve you better with an all new payment experience. Our core values remain intact in the form of stability, loyalty, professionalism, trust, ‘kwik’ and easy payments and our new identity helps us to convey the same.