MobiKwik launches its first card – The Blue Card!

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Today we are unveiling the future of Credit in India. Super excited to announce the launch of the ‘MobiKwik Blue American Express Card’, our first card for millions of ambitious young Indians. MobiKwik is now the first non-bank Indian company to become a member of the American Express network and issue Cards in India. In a first, the MobiKwik Blue American Express Card’s avatar is purely digital, in keeping with the preferences of young Indians and the growing demand for digital payments at online and physical stores. Integrating the Card with Wallet, significantly expands MobiKwik’s universe of merchants allowing MobiKwik users to pay at all American Express® merchants in addition to its own merchant network. 

For a user, the MobiKwik Blue American Express Card offers a strong value proposition.

1. The Card is 100% free.

2. Blue Card users get up to ₹10,000 in credit limit, with zero interest, for shopping.

3. Users benefit from American Express® network offers and get 1% MobiKwik SuperCash on card purchases.

4. Blue Card users enjoy our Diwali offer: Flat Rs 100 cashback on their first two purchases at their favorite eCommerce brands – Amazon, Flipkart, Myntra, Urban Company, Snapdeal, Lenskart, Pepperfry, and more up to 14th November 2020.

Users can now get up to ₹100,000 of their MobiKwik wallet balance mirrored on the MobiKwik Blue American Express Card. To get the Card, a user will be required to 

  • Download or update her MobiKwik app (available on Google Play store for Android users and Apple store for iPhone users)
  • Signup or login into the app with her mobile number/OTP 
  • Click on the American Express®  logo at the top right corner of the home screen

The Card is classy metallic silver with its design consisting of a network embossing and a wallet shaped chip at its heart – giving the Card an uber premium look and feel. The Card is designed to resonate with the mobile friendly millennial users of MobiKwik, for whom having an American Express branded Card has immense aspirational value. We have developed an equally slick user experience for a user to avail the Card on her mobile app. The MobiKwik Blue Card’s issuance process is 1-click and takes just a few seconds. 

We had soft launched the Card a month ago to a select set of our users. Even in a limited rollout, the MobiKwik Blue American Express has seen enthusiastic demand with 200,000 cards issued. Early results indicate that the MobiKwik Blue card has surpassed expectations even before its formal launch. 

Speaking on the announcement, Upasana Taku, Cofounder & COO at MobiKwik said,

“The launch of the MobiKwik Blue American Express Card is a key milestone in our journey of becoming a full stack fintech platform, bringing Financial Inclusion to the Indian masses and delivering on the promise of Digital India. The MobiKwik Blue Card provides amazing value to the Indian user in the form of ₹10,000 in credit limit, 1% SuperCash on purchases and savings on Diwali shopping. Strategically, the Card increases MobiKwik’s ubiquity at point of sale and furthers our aspiration to become India’s largest Digital Credit platform.”

What are you waiting for? Get your Blue Card today! Just click here to download the MobiKwik app.


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