When someone visits your online store and checks out a bunch of products, and yet fails to make a purchase decision in your favor, you are bleeding money. If you want to ensure that a good portion of people visiting your website don’t leave the purchasing process midway, you need to provide a decent shopping experience to the users.
In order to provide that, you’ve got to know why people tend to leave an e-commerce store without buying stuff. So, here’s a list of the most common reasons why people decide to defer their buying decision or give up on your store altogether.
Tricky Navigation
Online shopping is all about giving users a satisfying experience. Users expect a seamless purchase experience when they arrive at a particular site to buy a product. One of the ways to ensure this is to make your menus intuitive. Design them in such a way that your target users can easily go from one page to another with minimum number of clicks.
Mobile Compatibility
A large amount of traffic to e-commerce sites comes from mobile users. According to a survey, 80% of users worldwide use their mobile devices to carry out activities on the internet, which also includes shopping on e-commerce websites. Hence, it goes without saying that you need to have a mobile optimized version of your e-commerce site that offers your users a great shopping experience. Go for a minimalist and intuitive interface with easy navigation, which will pave the way for a great shopping experience on small screens of smartphones and tablets for your end-users.
Security
This is not so much an annoyance, more a concern but if a store does not have an SSL certificate installed (the green padlock on the checkout pages). Â Also, many banks and payment gateways like MobiKwik uses PCI compliance to provide extra layer of security to it users.
Unclear Pricing
More than one-third of online shoppers get frustrated when an e-commerce site doesn’t show prices adjusted for discounts or additional costs, such as tax and shipping charges. Don’t make shoppers wait until checkout to find out how much their order will cost (or at least get an estimate).
Incorrect/Incomplete Information
There are very few things that can be more frustrating than getting an email saying that items you placed an order for are currently out of stock or no longer available. When receiving such emails shoppers won’t wait till you have those items in stock again as hundreds of your competitors are just a click away. What’s worse, there is a very little chance that they would want to deal with you in future in order to avoid feeling the same frustration again. This means it’s really important that you always find time to update all the necessary information related to the product availability, pricing changes, discounts, shipping terms and so on.
These are just some of the e-commerce mistakes that annoy online shoppers. If your site has these grey areas at present, it is high time you sort it out. Give your users the best experience by eliminating such follies and you will see a steady improvement in your conversion ratios. What do you think? Do you know about other mistakes that turn away potential customers from making a purchase decision? Share them with us.
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