MobiKwik Founder, Bipin Singh is Entrepreneur of the week @YourStory.in!

Excerpt from YourStory.in feature on MobiKwik CEO Bipin –

The multi-faceted mobile is an integral part of human life with its many uses. From facilitating communication to providing entertainment and even becoming a useful work tool, the mobile does it all. The mobile in turn attains and derives its talents from those who can envision and extend its boundaries.

Bipin Preet Singh is among those who plan to make the mobile more than what it is today. His company “One Mobikwik Systems” was born out of the entrepreneurial fire that he mustered.

The Young Entrepreneur told us about his journey so far and what his efforts mean to mobile technology saying “Mobikwik stands for the kwikest way to mobile freedom. It was founded with the vision to create an online store where all the needs of mobile owners can be satisfied. These include three major verticals: Voice, Data and Applications. We believe these would be the three pillars around which customer touch points would evolve in next 4-5 years. Internet is the best platform for creating these touch points.”

“We have started with voice services (prepaid recharge for all locations for all operators across India) and will soon be launching data services (GPRS/3G top-ups) and plug n play mobile applications. We intend to provide our customers freedom from most of the hassles they face today when dealing with mobile operators or their services.”

Their approach to delivering what the public wants is among the plus points which will make them succeed. Bipin explains “We have just launched a month back and are already getting very good traction. We currently offer a lot of intuitive services around mobile recharge. For instance, a majority does not have access to internet. Therefore, we introduced SMS recharge based on your available mobikwik balance. Similarly, kwikplan allows you to do automatic recharging every month based on your budget. You can also find the best prepaid plan as a function of your needs anywhere in India.”

“We realized that most mobile services today work in ‘push’ model i.e. the operator pushes down the services to customers and then customer selects what he wants. Customer has no place to go actively look for what she might want. It means limited choice and lower quality services. Mobikwik attempts to start a new ‘pull’ model in Indian telecom space. Whether you want mobile recharge, check out a new plan or a cool offer, or find premium apps for your handset, you can do it all at www.mobikwik.com. We make money anytime the customer purchases anything from our online/mobile store. All our content is sourced from partners (mobile carriers, app developers and so on).”

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