Idea Introduces new local and STD calling packs for Punjab users.Idea cellular service is something that has been creating brand values through its promotions and advertisements and also offering its customers value in the schemes it introduces. The night time discounts are a very effective way of offering value to customers who may need this time of the day for long chats. Since there are few people who can be in the network at that time the load on the network is quite low which helps the service provider to offer the scheme.
The latest introduction from Idea cellular is a recharge of Rs.11 which enables the customer in the first instance to get 111 local Idea to Idea minutes free in fifteen days between 11PM to 6 AM. So every rupee of recharge gives ten minutes of talk time which is quite reasonable. The other scheme offered which is Idea Rs.18 recharge is not about night talk time but this recharge gives the customer to call any local or STD number at 40p/min which is quite a reasonable rate and the validity is for seven days only. The two schemes are good in combination as they cover the cheap rate of night and day. So twenty four hours of the day is covered. The night time offer can be even used by BPO companies as their main activities are night centric if they cater to an international market. So for communication this offer apart from personal can have commercial aspects also. This is what makes it unique. The other one is an all day long offer so that any necessity can be dealt with.
That’s not just it, there’s more – the Idea Rs.19 recharge makes all local idea to idea calls at just 10p/min, and its validity extends to 15 days. Now isn’t that a deal!
The only thing of concern is the time period as this is quite small. So once a customer starts using the scheme can get into the habit to talk according to the scheme and once the validity is over the tariff returns to original and that can be expensive
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