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Idea cellular launches their special limited and unlimited SMS pack for Punjab users.The SMS is a potent tool for many things. It can build a business; run a business even conduct some of the aspects of the business. Even today’s youth also communicate through this rather than calling as an SMS is not interfering, disturbing but can get the message appropriately. So as human beings become more civilized they will start using more SMS than calling. So with education decency also increases and more and more people get educated now. That needs more SMS to help them communicating. The offers on SMS also are getting innovative to cope up with the demand. Idea cellular brings two such developments for their Punjab users.

In one, the idea recharge amount is Rs.25 and in lieu is offered 250 local or national SMS, since it does not discuss validity it is the customary one month as assumed. The other scheme is a similar one but is for a person who is more into bulk SMS as the money and volume of SMSA is quite high. With an Idea recharge of Rs.78 the subscriber gets 10000 local and national SMS free which is valid for one month. Since one month is quite sufficient a time period the volume of SMS offered is also quite high but on a rough break up it stands to around 30 SMS a day and offers a reasonable deal. The mobile industry is now growing in double digits which is an indication that companies should pay more attention towards building loyal customer bases which will give them the sustained growth in a stagnant market. This offer can be a step in that direction.

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